Mettle Data generates proprietary sports data from footage others ignore. Using advanced computer vision, we work in the competitions nobody broadcast, the markets others left blank, and the moments everyone missed.
About
At Mettle Data, we believe the most valuable insights in sport are still hidden in plain sight.
Every day, vast amounts of sporting action go untracked, unanalysed, and unused—not because it lacks value, but because traditional data collection depends on expensive infrastructure, manual processes, or broadcast coverage. We built Mettle Data to change that.
Using proprietary computer vision systems, we transform raw video footage—often from overlooked or underutilised sources—into structured, high-quality data. This allows us to unlock entirely new datasets across competitions, formats, and moments that have historically been invisible to the industry.
Our technology is designed to operate where others can’t: lower-tier competitions, non-broadcast environments, and fragmented video ecosystems. From this, we generate first-of-their-kind data products that power decision-making across the sports ecosystem.
We work with: [I] Media and broadcasters seeking deeper, differentiated storytelling. [II] Data companies and analytics platforms expanding coverage and insight. [III] Teams, coaches, and performance staff looking for competitive edge. [IV] Federations aiming to scale visibility and development. [V] Sports betting operators searching for untapped markets. [VI] Direct-to-consumer platforms delivering new experiences to fans.
Mettle Data sits at the intersection of artificial intelligence, data infrastructure, and sport. Our mission is simple: We don’t wait for data—we create it.
